Global Leadership: How to Work Effectively with Cuba

Gain an understanding of the dynamics of Cuban business culture. Strengthen your ability to properly communicate and build relationships with business partners and colleagues in Cuba.
People & Culture / Talent Management

Format          60 Minute Lesson
Chapters       9
Skill Level     New to Topic
Audience      C-Suite
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, RW³ CultureWizard and ExecSense examine Cuban work culture. Take the 60 minutes to learn about the Cuban business landscape in the wake of its changing global relationships and major economic reforms.

This 9-chapter lesson is led by an expert on the topic, Josy Gallagher (Global Diversity Consultant and Coach), and focuses on the importance of interpersonal connections in business, the role of etiquette in work culture, government involvement, and Cuban communication styles.

In this 60-minute session, you will learn:

  • An overview of the shifts in Cuba’s recent economic and political histories—developments in American-Cuban relations, the economic adjustment of 2010, and the country’s involvement with China and Venezuela—and how they impact business
  • Why relationships are the key to success in Cuba; how business relationships evolve and transcend time; why transactional relationships are not preferred; and how personal motives impact perception
  • A comprehensive guide to Cuban etiquette, which straddles the line between informal and formal practices, with a list of best practices including arriving on time, preparing for longer meetings, being patient, and avoiding political discussions
  • The most important tips for communicating effectively in Cuba: using touch and closeness, being direct, offering eye contact, and speaking loudly and quickly while expecting to be interrupted occasionally
  • An in-depth personal action plan that will put you in a position to start building working relationships in Cuba with respect to hierarchies, communication, and trust

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ExecSense Speaker


Josy Gallagher
Global Diversity Consultant and Coach

Expertise: Organizational Development & Human Resources

Josy Gallagher has over 25 years of experience in organizational development and human resources, with specific expertise in diversity & inclusion, training & development, and staffing.

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Josy has a proven capability in leading culturally diverse teams and operating in global organizations, as well as in delivering training and organizational development programs that focus on respect in the workplace. Josy is fluent in English, Spanish, and French and has traveled extensively, living/working in over 20 countries.

Josy has worked with such clients as American Express, BP, Continuum Health Partners, Deutsche Bank, Dewey & LeBoeuf, DLA Piper, The Federal Reserve Bank of Richmond, Global One, Goldman Sachs, Johnson & Johnson (Ethicon, Global IT, McNeil Nutritionals, North America Pharma, OMJPI and Tibotec Therapeutics), MD Anderson Hospital, Memorial Sloane Kettering Cancer Center, NYSE Euronext, Scholastic, Sodexo, UN Security, Weil, Gotshal & Manges and The World Bank.

Her areas of specialty include Latino-race issues, racism, gender communication, recruitment and retention, work/life balance, mentoring, cultural competencies in healthcare, global virtual teams, harassment prevention and building multicultural women’s alliances. Josy served as a diversity officer on loan for a major global law firm, Johnson & Johnson and COBI, managing their organizational assessment project and supporting the implementation of their diversity and inclusion strategy.

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