How to Cleary Define Your Mission Statement in 140 Characters or Less

Create a concise mission statement for your company.
Marketing / Brand Management / Strategy / PR

Format          50 Minute Lesson
Chapters       7
Skill Level     New to Topic
Audience      C-Suite
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense and expert, Shawn Casemore (President and Founder – Casemore and Co Inc.), examine how to communicate your company’s mission in a single sentence and use that statement to guide your team to success.

Learn how to invest time into the right objectives, unlocking your company’s unique appeal, and creating a powerful mission statement with a proven formula.

In this 50-minute session, you will learn:

  • A comprehensive overview of the importance of mission statements, and how a properly crafted one can help articulate your company’s vision, direct your time and resources, make future decisions easier, and appeal to customers and employees alike
  • How to avoid creating a statement that’s not acted upon, misaligned with company values, poorly communicated to the public, boring or dull, and/or overly complex
  • What makes a great mission statement with examples from major brands, and why clarity, collaboration, connection, and congruency are fundamental statement concepts
  • How to use multiple inputs from stakeholders, employees, customers, and suppliers to inform your mission statement and business direction
  • The ultimate formula for crafting an effective mission statement that uses an action, state, or occurrence, target customer or client, and quantifiable amount to generate a clear, attainable result

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ExecSense Speaker

Shawn Casemore
President & Founder, Casemore and Co Inc.


Shawn spent the first two decades of his career leading a variety of teams across six different industries and in roles that included Operations, Project Management, Sales, and Supply Chain Management.

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Today as a consultant, speaker, and author, Shawn invests a significant amount of time into studying top performing organizations around the world, consulting with CEOs and Entrepreneurs on how to grow their organization by maximizing customer value and creating a compelling employee-customer connection.

Shawn has worked with Fortune 500 companies such as CN Rail, Tim Horton’s, and Pepsi Co, however he invests the majority of his time working with some of the fastest growing and dynamic mid-market companies including Bellwyck Packaging, Gerson and Gerson Incorporated, and Saje Natural Wellness.

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What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP


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