Going International: Will Your Domestic Product Hit Overseas?

Learn what drives enterprise software sales and how to break into international markets.
Growth / Overseas Expansion

Format          45 Minute Lesson
Chapters       4
Skill Level     Intermediate
Audience      C-Suite
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense and CTM of Columbia University examine expanding technology ventures overseas. Take the 45 minutes to view this session to learn what drives enterprise software sales and how to market products built at home to international audiences.

This 4-chapter lesson is led by expert, Bani Brandolini (President of Tagetik) and focuses on determining if your company or product is well suited for foreign markets, the opportunities and risks of selling overseas, and the impact of culture on penetration.

In this 45-minute session, you will learn:

  • Why having the right business appetite, logistical assets, and experienced talent are requirements for international success; how backtracking can negatively impact development; and the importance of strategic planning when moving from a local to global player
  • A comprehensive breakdown of key markets, what technology products prosper in those places, and why the automation and digital development industries still have growth potential abroad
  • A discussion surrounding the critical skills you should seek in your international team members, partnerships, and vendors, including software development experience, long-term commitment, and practical expertise
  • A list of dos and don’ts to consider when expanding into foreign markets; how to avoid underestimating the difficulty of your transition; and why “small is beautiful” should be a guiding tenant of technology groups looking to sell overseas
  • The impact of culture on the marketing of your products across the globe and how to recognize commonalities between different markets that can prove the value of your offerings no matter where they’re available

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ExecSense Speaker


Bani Brandolini
President, Tagetik

Expertise: Business Development

Bani Brandolini, President International of Tagetik, is a senior international executive with deep experience in enterprise software.

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Bani has led multiple generations of enterprise performance management, business intelligence and financial governance organizations to market leadership. A veteran in the EPM market, Bani was Managing Director of Hyperion / Oracle for twelve years. While at Hyperion he was responsible for establishing and executing international operations worldwide. More recently Bani was President International of OutlookSoft / SAP (SAP BPC) where he helped grow the company to a leadership position. Bani also spent seven years with Price Waterhouse in their London and Milan offices, was a senior manager for the European Technology and Finance Group, and President and CEO of Dynasty Technologies Inc.

Bani is a graduate of The London School of Economics, where he received Bachelor and Master of Science degrees in economics and in finance.

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