Culture Trumps Strategy

The Guide to Effective Corporate Culture

Stop Losing Money on Employee Turnover with these 4 Lessons!

Lesson 1: Create an Effective Culture in the Digital Age

  • Understand how changes in technology require changes in cultural approach; why businesses need to be agile; and why management needs to lead the change.

  • Get important tips and strategies for building a respectful, prosperous, and empowering corporate culture with an open-door philosophy that is consistent and gets to the right answers faster.

  • Learn how to harness the power of personal branding to influence your corporate culture, and countering leadership, staffing, and cultural challenges in the digital age.

Lesson 2: Manage the Sustainability Agenda

  • Learn why companies should pay attention to sustainability, and how it impacts risk, market share, shareholder value, revenue, brand loyalty, and more.

  • Get a comprehensive breakdown of the opportunities presented by building a sustainable business: new sources of revenue, increased efficiency, better management, improved corporate culture, and stronger market positioning.

  • Achieve corporate sustainability with a step-by-step guide: how to analyze your current operations, get a handle of your strategy, learn from best-case sustainability examples in your own industry, and inspire your leadership team to promote compatible behaviors.

Lesson 3: Build a Values-Based Organization

  • Learn why human capital, not pure profit, is your main asset and should be your main concern. See what’s motivating workers to leave their jobs and how prepared other executives are for the Baby Boomers’ work exodus.

  • Understand the differences between the 3 major generations in the workforce (Millennials, Generation X, and Baby Boomers) and their respective places in a VUCA world.

  • Get a list of key takeaways to guide your transformation: accept the fact that cultures shadow leaders, be clear, ensure leaders’ behaviors match their philosophies, implement values-based leadership, and measure culture.

Lesson 4: Foster a Work-Life Balance for Your Employees

  • Educate your management team on the importance of maintaining work-life balance in their departments with training tips to help manage and minimize instances of employee burnout.

  • Quickly recognize the signs of employee burnout and deal with them in a healthy manner, get smart techniques for reducing stress-related illnesses at work.

  • Boost your bottom line by promoting a positive work culture that will result in higher employee satisfaction.

Corporate Culture Playbook


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Interested in learning how ESOP companies see superior return on assets?


Preview a short clip from “How to Establish an ESOP for Your Business” led by ExecSense Thought Leader Mary Josephs (CEO - Verit Advisors).

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