The Sales Strategy
Power Playbook

Elevate Your Sales Game & Maximize Revenue

Amplify Your Sales Strategy with these 4 Lessons!

Lesson 1: Become the Best Salesperson

  • Learn the secrets of identifying your strengths and your ideal clients, how to interact with and inspire your sales team, and how to conduct your own high-level sales.

  • Learn specific ways you can substantially impact sales in a short amount of time, how/when to step into the sales cycle to help push customers to the next level, and other effective practices that have worked best for like-minded executives.

  • Get actionable tips to become a better seller and more effectively understand the proper way of preparing to achieve your goals.

Lesson 2: Perfect Your Elevator Pitch

  • Learn how to hone your elevator pitch to improve its effectiveness and your success, especially in situations such as “chance encounters” and telephone conversations where you only have a few seconds make a meaningful impression.

  • Learn about the most common stumbling blocks and frequently asked questions from fellow business executives about improving their pitch, including speaking and presenting skills, and ways to make a memorable impact.

  • Examine case studies of elevator pitches by various business executives, what they did to have more of an impact, and important lessons they learned.

Lesson 3: Measure Sales & Marketing Budgets Effectively

  • Improve your budget planning process with a better understanding of profit drivers and ROI potential so you can address cost, scope, and time issues, establish spending priorities, and reduce unnecessary expenditures.

  • Get the most effective sales and marketing budget planning tips and techniques to help you identify and align your needs for sales growth, market share, inventory levels, advertising, product quality, customer retention rates, and more.

  • Expand your knowledge on effective tools to utilize, ways to define your goals, and compile a list of crucial factors that are important for your company to effectively measure sales and marketing budgets.

Lesson 4: Build an Effective Commission Structure

  • Learn what makes a commission structure effective: reducing risk to the company, creating internal motivations for your sales teams, incentivizing the right tasks and behaviors, aligning interests, and increasing revenue.

  • Examine a comprehensive breakdown of risks and rewards for both companies and salespersons that will help you see sales in a different light and give you a better understanding of the impact turnover has on profit.

  • Get a step-by-step guide to the “gamification” of sales: scoring daily activities (telephone time, prospects contacted, presentations made, and proposals sent); creating points, levels, and badges; and customizing your rewards.

What Customers Are Saying

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Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

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...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP

The Sales Playbook


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  • Global Leadership: How to Work Effectively with Cuba

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Learn from the Top Influencers of 2016

Bill Addiss

Amherst Financial Training

Bill Addiss is the Owner and Principal at Amherst Financial Training and has over 30 years of management experience in the finance industry. He has designed and delivered courses in capital markets, fixed income, and derivative instruments targeted to banks, broker/dealers, regulatory authorities and asset management firms. These include Deutsche Bank, Citibank, Kuwait Investment Authority, the SEC and FINRA. Bill has also delivered introduction to finance courses for non-financial professionals and graduate induction programs.

Mike Meikle


Mike Meikle is the CEO of secureHIM and a nationally known speaker on Risk, Security, and Healthcare topics, and regularly presents for Fortune 500 companies and organizations including Intel, McAfee, HIMSS, ADAM and NCHICA. He has over fifteen years of IT and management consulting experience with clients in public and private industry, and is a published writer whose articles have appeared in American Medical News, CNBC, Medical Office Today, and The Chicago Tribune. Mike is a Certified Information Systems Security Professional (CISSP) and Project Management Professional (PMP).

Rob Turner

InTown Law

Rob Turner is Founding Member at InTown Legal and is a full-service commercial attorney and business adviser who thrives in helping his clients solve their business and legal challenges. His practice focuses on corporate and commercial law, commercial real estate (including communications infrastructure: cell towers, roof top antenna, DAS, data center and related matters), mergers and acquisitions, and technology licensing and contracts. Rob’s legal skills were honed through a unique blend of prior work in larger regional firms, serving as in-house counsel and, most recently, working with a well-respected Atlanta technology and venture capital law boutique.


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