Selling Across Cultures in the US: Debunking the Myths

Understand how cultural differences influence your sales process and the benefits of diversifying your sales team.
People & Culture / Sales & Business Development

Format          60 Minute Lesson
Chapters       7
Skill Level     New to Topic
Audience      C-Suite
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense examines the complex makeup of America and why sales “best practices” need to change. Take the 60 minutes to learn how to develop a sales approach that suits an evolving, intricate culture.

This 7-chapter lesson is led by global business expert, Stuart Friedman (CEO – Global Context LLC), and focuses on every facet of the sales process and how being cultural responsive can improve business.

In this 60-minute session, you will learn:

  • A comprehensive breakdown of the six primary sales areas that cultural differences impact: discovery, advocacy, presentations, negotiations, relationships, and trust
  • How discovery impacts the bottom line and what role cultural understanding plays in successful discovery phases; knowing what questions to ask and how to ask them in order to get the information you need during a sales opening with an ambiguous party
  • An in-depth overview of the impact of culture on advocacy techniques, and how to adjust product positioning, sales strategies and meetings, and management reinforcement circumstantially
  • Why culturally diverse sales teams—when properly managed—are actually the highest performing units in the United States and how ensure you’re getting the most out of your teams with proper communication and leadership techniques
  • A list of the most common missteps American sales professionals make and the reasons why intercultural skills are sometimes neglected to the detriment of good business

Subscribers Also Liked 

ExecSense Speaker

ExecSense_Stuart-Friedman

Stuart Friedman
CEO, Global Context LLC

Expertise: Business Communications

Stuart Friedman is the CEO of Global Context, an international coaching, consulting and training firm, specializing in high-impact business communications that brings unsurpassed breakthroughs for bottom-line results.

View More

A former high-tech industry executive, Stuart gained extensive experience doing business across world cultures. His clients have included Genentech, Apple, Oracle, Nissan, SAP, Microsoft, and Lockheed Martin.

He is a licensed partner with Richard Lewis Communications, has guest lectured at San Francisco State University, and has produced videos for The Travel Channel. Stuart has a B.S. in Electrical Engineering from Southern Methodist University.

How to Buy

Single Lesson

$249

One Time
  •  1 User
  •  Access 1 Lesson for 1 Year
  •  Watch on Any Device
  •  Podcast Version Accessible on Mobile

Standard Subscription

$49 /month

Billed Annually
  • Access to the Lesson featured on this page
  • Comprehensive Business Skills Library (Limited Access)*
  •  New Lessons Every Month
  •  Watch on Any Device
  • Podcasts Accessible on Mobile
  • New! Gift up to 5 Lessons a Month

Subscribe

Premium SubscriptionMost Popular

$99 /month

Billed Annually
  • All Standard Features PLUS
  • Comprehensive Business Skills Library (All-Access)*
  •  Priority Access to New Lessons Every Week
  •  Access to Full ExecSense Archives
  •  Share Digital License with up to 4 Users
  • Exclusive Invitations to Partner Events
  • 15% Off New York Institute of Finance Professional Certificate Courses

Subscribe

*Standard subscriptions are limited to lessons for a specific role, such as CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO.

Why Subscribe?

Upgrade to a Subscription

  • A comprehensive library of lessons commonly used by the C-suite, providing expert guidance ranging from fast-paced breakdowns of industry developments to complex deep dives into career issues.

  • Stay ahead of the latest business practices through our weekly email alerts informing you of what’s new and what to learn next to remain the thought leader for your organization.

  • Knowledge in practice – expert advice on execution to make sure the knowledge you gain leads to measurable results.

Membership Benefits

  • Unlimited access to hundreds of professional lessons, detailed case studies, ready-to-use templates, playbooks and “best practices” relevant to the C-Suite, clearly organized so you can find what you need quickly.

  • On-Demand knowledge for CEOs, CFOs, and other senior leaders in a variety of convenient learning formats, so you can get up-to-speed during any part of your day.

  • Share quality lessons across your senior management team or direct reports with ease.

Stream the Most Popular Lessons

  • Best Practices for Managing Expectations With Your Board of Directors

  • 5 Considerations for Building an Effective Sales Commission Structure

  • Positioning Yourself for Board Member Seats at Other Companies

  • Global Leadership: How to Work Effectively with Cuba

  • Public Speaking & Presentation Skills

  • Create a 5-Year Strategic Growth Plan

  • Position Your Company for an Exit

  • Become an Expert Negotiator

  • 10 Ways to Double Profits

Get Up-to-Speed on Hot Topics Related to:

  • Finance & Accounting

  • Human Resources

  • Legal Matters

  • Management & Leadership

  • Mergers & Acquisitions

  • On the Board Relation

  • Operations

  • Organizational Growth & Transformation

  • Technology Trends

What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP

FAQs

What Are My Payment Options?

We accept payment by credit card or check. For international orders, payment is accepted in US dollars at the time of purchase.

checkout_ccards

Secure Checkout

Our seamless, secure checkout is powered by Stripe. Stripe is certified to PCI Service Provider Level 1, the most stringent level of certification. For added protection, all traffic on our website runs on Secure Sockets Layer (SSL) and is encrypted with the highest grade SHA-2 protocol.

ExecSense_SecureCheckout

When Can I Access?

You’ll receive login details and access instructions immediately upon purchase. You can watch at any time, an unlimited number of times, for up to 1 year.

Refunds/Exchanges

We’re unable to provide refunds. However, if you’re not satisfied with the lesson, we’re happy to exchange it for an alternate program. Email support.execsense or call us at 1-855-393-2736. Our hours of operation are Monday to Friday, 9AM – 5:30PM EST.