How to Build a Successful Subscription Business Model

Understand why and how you should implement a subscription model into your business.
Innovation / Pricing Strategy / Operations

CEO Subscription Model Execsense

Format          50 Minute Lesson
Chapters       7
Skill Level     New to Topic
Audience      C-Suite
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense and expert, Tom Caporaso (CEO – Clarus Commerce), examine the advantages and impact of subscription models.

In this 50-minute session, you will learn:

  • The best practices of successful subscription-based services, the history of subscription commerce, and how media companies, continuity providers, and major online retailers are shifting today’s e-commerce landscape by offering innovative subscription options to their customers
  • How a subscription model can help your company increase your conversion rates and average customer spend, acquire higher quality leads, and develop incremental revenue streams that supplement or even replace product sales
  • A comprehensive overview of the keys to subscription commerce success with advice on how to align your programs with company goals; test, analyze, and optimize your results; and continually enhance your program to bolster retention
  • How to improve your subscription services by staying focused on goals, establishing proper controls, gathering feedback systematically, and addressing customer feedback
  • Specific case studies of major companies like Amazon and FreeShipping.com who have used progressive subscription models to bolster their sales and changed the standards of e-commerce in the process

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ExecSense Speaker

Tom Caporaso
CEO, Clarus Commerce
Expertise
eCommerce

ExecSense_Linda-Henman

Tom Caporaso is the CEO of Clarus Commerce, a recognized leader in e-commerce and subscription commerce solutions.

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Among its various properties, Clarus Commerce powers FreeShipping.com, the pioneer of the pre-paid shipping and cashback movement. ClarusCommerce also customizes and manages programs, such as Return Saver, which it co-developed with FedEx, and 2-Day Shipping by MasterCard, for clients across a wide range of industries.

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Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

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