Addressing Consumer Boycotts: Crisis Management Tips & Techniques
Learn the history of boycotts, their causes and characteristics, and how to prepare for them.
PR / Crisis Management
Learn the history of boycotts, their causes and characteristics, and how to prepare for them.
PR / Crisis Management
Format 35 Minute Lesson
Chapters 4
Skill Level Intermediate
Audience C-Suite
Includes Access for 1 year. Stream on all devices.
In this lesson, ExecSense and expert, Bill Addiss (Owner and Principal – Amherst Financial Training), examine what makes a boycott successful and how to diffuse one’s impact through preparation and responsiveness.
This 4-chapter program focuses on why consumer-led boycotts have caused billions of dollars of loss; the consequences, intended and unintended, of boycotts; and how the rise of social media is changing and emboldening boycotters.
In 35-minutes, you will learn:
Bill has over 30 years of management experience in the finance industry.
Currently, the principal/owner of Amherst Financial Trading, Bill develops and facilitates training programs in fixed income, derivatives and capital markets targeted to banks, broker/dealers, regulatory authorities and asset management firms. These include Deutsche Bank, Citibank, Kuwait Investment Authority, the SEC and FINRA.
Prior to Amherst Financial Trading, Bill was the managing director/executive vice president for Lehman Brothers, he was responsible for marketing, trading and distribution of fixed income securities.
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