Addressing Consumer Boycotts: Crisis Management Tips & Techniques

Learn the history of boycotts, their causes and characteristics, and how to prepare for them.
PR / Crisis Management

Format 35 Minute Lesson
Chapters 4
Skill Level Intermediate
Audience C-Suite
Includes Access for 1 year. Stream on all devices.

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Course Description

In this lesson, ExecSense and expert, Bill Addiss (Owner and Principal – Amherst Financial Training), examine what makes a boycott successful and how to diffuse one’s impact through preparation and responsiveness.

This 4-chapter program focuses on why consumer-led boycotts have caused billions of dollars of loss; the consequences, intended and unintended, of boycotts; and how the rise of social media is changing and emboldening boycotters.

In 35-minutes, you will learn:

What types of boycotts exist including commodity, brand-name, and single-firm boycotts, and how each impacts government, culture, and economy

How boycotts succeed by gathering media coverage, using a corporation’s image to spark change, setting realistic demands, effectively impacting sales, and winning the moral high ground in the minds of the public

The most effective tips and techniques for diffusing the impact of a boycott including quickly establishing a counterattack, managing press coverage, challenging assumptions, listening and leading positive changes, and more

A comprehensive list of the corporate concerns posed by a boycott and how to be proactive in the face of a threat

Case studies of global industries and businesses that dealt with major boycotts, the unforeseen consequences of their responses, and how to avoid the troubles they faced

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ExecSense Speaker

Bill Addiss: Owner and Principal, Amherst Financial Training
Expertise: Fixed Income, Capital Markets, Derivatives, Portfolio Management and Options Trading

Bill has over 30 years of management experience in the finance industry.

Currently, the principal/owner of Amherst Financial Trading, Bill develops and facilitates training programs in fixed income, derivatives and capital markets targeted to banks, broker/dealers, regulatory authorities and asset management firms. These include Deutsche Bank, Citibank, Kuwait Investment Authority, the SEC and FINRA.

Prior to Amherst Financial Trading, Bill was the managing director/executive vice president for Lehman Brothers, he was responsible for marketing, trading and distribution of fixed income securities.

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