Addressing Consumer Boycotts: Crisis Management Tips & Techniques

Learn the history of boycotts, their causes and characteristics, and how to prepare for them.
PR / Crisis Management

Format 35 Minute Lesson
Chapters 4
Skill Level Intermediate
Audience C-Suite
Includes Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense and expert, Bill Addiss (Owner and Principal – Amherst Financial Training), examine what makes a boycott successful and how to diffuse one’s impact through preparation and responsiveness.

This 4-chapter program focuses on why consumer-led boycotts have caused billions of dollars of loss; the consequences, intended and unintended, of boycotts; and how the rise of social media is changing and emboldening boycotters.

In 35-minutes, you will learn:

  • What types of boycotts exist including commodity, brand-name, and single-firm boycotts, and how each impacts government, culture, and economy
  • How boycotts succeed by gathering media coverage, using a corporation’s image to spark change, setting realistic demands, effectively impacting sales, and winning the moral high ground in the minds of the public
  • The most effective tips and techniques for diffusing the impact of a boycott including quickly establishing a counterattack, managing press coverage, challenging assumptions, listening and leading positive changes, and more
  • A comprehensive list of the corporate concerns posed by a boycott and how to be proactive in the face of a threat
  • Case studies of global industries and businesses that dealt with major boycotts, the unforeseen consequences of their responses, and how to avoid the troubles they faced

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ExecSense Speaker

Bill Addiss
Owner and Principal, Amherst Financial Training
Expertise
Fixed Income, Capital Markets, Derivatives, Portfolio Management and Options Trading

ExecSense_William-Addiss

Bill has over 30 years of management experience in the finance industry.

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Currently, the principal/owner of Amherst Financial Trading, Bill develops and facilitates training programs in fixed income, derivatives and capital markets targeted to banks, broker/dealers, regulatory authorities and asset management firms. These include Deutsche Bank, Citibank, Kuwait Investment Authority, the SEC and FINRA.

Prior to Amherst Financial Trading, Bill was the managing director/executive vice president for Lehman Brothers, he was responsible for marketing, trading and distribution of fixed income securities.

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