What CEOs Need to Know About Creating an Advisory Board for Their Company

Examine the needs for an advisory board, the members required to form an effective one; and setting expectations to improve the chances of success.
Management & Leadership / People & Culture

CEO Advisory Board Execsense

Format          60 Minute Lesson
Chapters       6
Skill Level     New to Topic
Audience      CEO / President / Managing Director
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense examines the most effective techniques and best practices used by leading CEOs to choose advisory board members for their companies. Take the 60 minutes to view this program to understand how you can implement these techniques to put together an advisory board that will provide you with objective advice and help your company to scout the marketplace, gauge future trends, grow revenue and profits, open doors to new strategic partners, and more.

This lesson is led by an expert on the topic, Christine Hollinden (Principal – Hollinden Professional Services Marketing), and focuses on:

  • Everything you need to know in 60 minutes about creating an advisory board for your company
  • The most effective techniques and best practices that other leading CEOs have found to be most successful for creating effective advisory boards and choosing advisory board members, including tips for determining the objective of your company’s advisory board, choosing the right members, setting expectations with respect to time, responsibilities and term of office, compensating advisory board members, organizing advisory board meetings, communicating with advisory board members, keeping advisory board members informed, getting them to open doors to new customers/partners, and more
  • The 10 questions most asked by CEOs with respect to choosing advisory board members that offer guidance and connections to their companies
  • Case studies of other CEOs who have successfully established an advisory board for their company, what worked best for them, how it helped their company grow, and important lessons learned

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ExecSense Speaker

Christine Hollinden
Principal, Hollinden Professional Services Marketing

ExecSense_Christine Hollinden

Christine Hollinden brings more than two decades of professional services marketing experience.

View More

Leading a team of strategic marketing consultants, Christine focuses firms on three fundamental elements of success: positioning, processes, and people.

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