What CEOs Need to Know About Reading Financial Statements

Learn the most important parts of income statements, balance sheets and cash flow statements that impact the financial health and stability of their company.
Financial Management

Format          50 Minute Lesson
Chapters       8
Skill Level     New to Topic
Audience      CEO
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense examines the most important parts of income statements, balance sheets and cash flow statements that impact CEOs and the financial health and stability of their company. Take the 50 minutes to update your knowledge on financial statements so you can understand the impact of key indicators in such statements on your company, individual departments (such as technology, HR and marketing), competitors, as well as hold your own in a conversation on the topic.

The lesson is led by an expert on helping CEOs understand the ramifications of financial statements, Kathy A. Johnson, CPA, and focuses on:

  • Everything you need to know in 50 minutes about the most important parts of income statements, balance sheets and cash flow statements that impact CEOs
  • A line-by-line tour of each of the financial statements with special attention paid to key indicators that could impact each of your departments (technology, HR, marketing, financial), your company and your competitors
  • The 10 financial questions CEOs should be asking each of their departments that will impact the overall financial health and stability of the company
  • The top 10 questions asked by CEOs regarding what they need to understand about each of the following: income statements, balance sheets and cash flow statements
  • A list of key terms CEOs need to understand for income statements, balance sheets and cash flow statements
  • Case studies of how other CEOs use their understanding of financial statements to their benefit and important lessons learned

Subscribers Also Liked 

ExecSense Speaker

Kathy A. Johnson
Principal Partner, CPA Forensics Plus, LLP
Accounting & Financial Management


Ms. Johnson is a CPA, CFF, CGMA and holds an MBA from Pepperdine University. She is an expert in Family, Civil and Probate Litigation Support, Cash Flow, Business Valuation, Business Consulting and Business & Personal Tax Preparation and Advisory services.

View More

Prior to her partnership in CPA Forensics Plus, Ms. Johnson held a position as the Vice President of Finance for the Los Angeles Newspaper Group (Inland Division) where professional experiences were gained in roles including Financial Reporting, Planning & Analysis, Operating and Capital Budgets (coordination and analysis), Corporate Governance and Financial Forecasting (to include profitability analysis and oversight of the month-end closing process). Additionally, Ms. Johnson assumed roles of Financial Leadership for divisional plans and proposals with financial implications, as well as active involvement in identifying and analyzing business improvement and operational efficiency opportunities.

In addition to being a Partner with CPA Forensics Plus, LLP, Ms. Johnson is an Adjunct Professor of Accounting at California State University, San Bernardino and The University of Redlands. She is a current member of AICPA’s Forensic Services Section, serves as an AICPA Council Member and on the AICPA Future Of Learning Task Force. State wide professional service includes a role of Vice Chair for Cal Society of CPAs, member of the Finance Committee and Past President of the Inland Empire Chapter of California Society of CPAs.

How to Buy

Single Lesson


One Time
  •  1 User
  •  Access 1 Lesson for 1 Year
  •  Watch on Any Device
  •  Podcast Version Accessible on Mobile

Standard Subscription

$49 /month

Billed Annually
  • Access to the Lesson featured on this page
  • Comprehensive Business Skills Library (Limited Access)*
  •  New Lessons Every Month
  •  Watch on Any Device
  • Podcasts Accessible on Mobile
  • New! Gift up to 5 Lessons a Month


Premium SubscriptionMost Popular

$99 /month

Billed Annually
  • All Standard Features PLUS
  • Comprehensive Business Skills Library (All-Access)*
  •  Priority Access to New Lessons Every Week
  •  Access to Full ExecSense Archives
  •  Share Digital License with up to 4 Users
  • Exclusive Invitations to Partner Events
  • 15% Off New York Institute of Finance Professional Certificate Courses


*Standard subscriptions are limited to lessons for a specific role, such as CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO.

Why Subscribe?

Upgrade to a Subscription

  • A comprehensive library of lessons commonly used by the C-suite, providing expert guidance ranging from fast-paced breakdowns of industry developments to complex deep dives into career issues.

  • Stay ahead of the latest business practices through our weekly email alerts informing you of what’s new and what to learn next to remain the thought leader for your organization.

  • Knowledge in practice – expert advice on execution to make sure the knowledge you gain leads to measurable results.

Membership Benefits

  • Unlimited access to hundreds of professional lessons, detailed case studies, ready-to-use templates, playbooks and “best practices” relevant to the C-Suite, clearly organized so you can find what you need quickly.

  • On-Demand knowledge for CEOs, CFOs, and other senior leaders in a variety of convenient learning formats, so you can get up-to-speed during any part of your day.

  • Share quality lessons across your senior management team or direct reports with ease.

Stream the Most Popular Lessons

  • Best Practices for Managing Expectations With Your Board of Directors

  • 5 Considerations for Building an Effective Sales Commission Structure

  • Positioning Yourself for Board Member Seats at Other Companies

  • Global Leadership: How to Work Effectively with Cuba

  • Public Speaking & Presentation Skills

  • Create a 5-Year Strategic Growth Plan

  • Position Your Company for an Exit

  • Become an Expert Negotiator

  • 10 Ways to Double Profits

Get Up-to-Speed on Hot Topics Related to:

  • Finance & Accounting

  • Human Resources

  • Legal Matters

  • Management & Leadership

  • Mergers & Acquisitions

  • On the Board Relation

  • Operations

  • Organizational Growth & Transformation

  • Technology Trends

What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP


What Are My Payment Options?

We accept payment by credit card or check. For international orders, payment is accepted in US dollars at the time of purchase.


Secure Checkout

Our seamless, secure checkout is powered by Stripe. Stripe is certified to PCI Service Provider Level 1, the most stringent level of certification. For added protection, all traffic on our website runs on Secure Sockets Layer (SSL) and is encrypted with the highest grade SHA-2 protocol.


When Can I Access?

You’ll receive login details and access instructions immediately upon purchase. You can watch at any time, an unlimited number of times, for up to 1 year.


We’re unable to provide refunds. However, if you’re not satisfied with the lesson, we’re happy to exchange it for an alternate program. Email support.execsense or call us at 1-855-393-2736. Our hours of operation are Monday to Friday, 9AM – 5:30PM EST.