Stakeholder Engagement for CEOs: How to Effectively Communicate Your Strategic Direction

Learn how to effectively communicate your strategic direction to company stakeholders.
Strategy / Personal Development / Business Communication

Format 45 Minute Lesson
Chapters 9
Skill Level New to Topic
Audience CEO / President / Managing Director / Managing Partner
Includes Access for 1 year. Stream on all devices.

Course Description

When communicating your company’s objectives to your stakeholder groups, both engagement and content must be considered. You may have the right strategy in mind for your company, but if you’re unable to effectively communicate it to your audience, your goals won’t be accomplished. Are you ready to effectively express your vision and get your stakeholders excited for the road ahead?

In this lesson, ExecSense and expert Geary Sikich (Principal – Logical Management Systems, Corp.), examine how you as CEO can use storytelling and narrative techniques to win over your stakeholder groups, and get a framework to ensure you’re clearly communicating and engaging your company’s stakeholders from the beginning.

In this 45-minute session, you will learn:

  • How to articulate your strategic vision both on paper and in person using proven storytelling techniques
  • What makes an effective leader, and a list of motivational tips to keep your stakeholders invested in the organization’s objectives even during troublesome times
  • The most important things to consider when speaking to all groups and team members, and how to get your key stakeholders excited about the future of your business
  • Sure-fire stakeholder communications strategies, that when applied correctly, will unify your organization under a central vision
  • Case studies of CEOs who have successfully engaged all stakeholder groups and experienced great success and collaboration as a result

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ExecSense Speaker

Geary Sikich
Principal, Logical Management Systems
Risk Management

ExecSense_Geary Sikich

Geary Sikich is a principal with Logical Management Systems, Corp., a consulting and executive education firm with a focus on enterprise risk management and issues analysis.

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As a globally recognized speaker and symposium leader, Mr. Sikich has developed executive level courses on leadership, crisis management, high profile continuity issues, vulnerability, risk and threat assessment, regulatory compliance, supply chain business continuity, terrorism, workplace violence prevention, and business analytics. He has developed and validated over 2,500 plans and conducted over 300 seminars and workshops for over 100 clients worldwide.

Prior to founding Logical Management Systems, Corp. in 1985, Mr. Sikich held a number of senior operational management positions in various industry sectors. He served as an officer in the U.S. Army and was responsible for the initial concept design and testing of the U.S. Army’s National Training Center and other intelligence related activities. He holds a M.Ed. in Counseling and Guidance from the University of Texas at El Paso and a B.S. in Criminology from Indiana State University.

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What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

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Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP


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