How CEOs Can Turn Reputation Risks into Business Opportunities

Learn how firms protect, preserve, and enhance their standing through Deloitte’s risk and reputation procedures; and how to make risk a strategic enabler.
Risk / Strategy

CEO Reputation Risks Execsense

Format          20 Minute Lesson
Chapters       4
Skill Level     New to Topic
Audience      CEO / President / Managing Director / Managing Partner
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense and expert, Chuck Saia (Chief Risk Officer – Deloitte), examine the 3 building blocks of successful reputation management: governance model and structure analysis, risk reporting system examination, and risk sensing.

In this 20-minute session, you will learn:

  • Why reputation risk management needs to be a part of your business, how it affects revenue, and why according to 87% of executives it should be explicitly focused on
  • Who is responsible for spearheading reputation risk initiatives, how to inspire executive teams to take ownership over your corporate reputation online and in the market place, and what structural changes, such as creating an operational risk committee, are a part of proper management
  • A comprehensive list of the most common threats to companies’ reputations and what tools are available to protect you from them
  • How to use social listening and sentiment analysis to see what people are saying about your business and create a master narrative for your brand that influences how the world sees you in a positive way
  • An in-depth case study of Deloitte’s reputation risk management processes and what you can learn from their strategic initiatives

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ExecSense Speaker

Chuck Saia
Chief Risk Officer, Deloitte
Risk, Reputation, & Regulatory Affairs


Chuck oversees strategic and reputational risk management, regulatory affairs, and independence, ethics and compliance, as well as confidentiality and privacy matters for Deloitte LLP.

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With more than 20 years of experience advising clients on corporate governance, regulatory issues, risk management, and internal controls, Chuck Saia continues to drive relationship building at the C-suite level for Deloitte’s key clients. His current focus is on protecting, preserving, and enhancing Deloitte’s reputation to position us to “make an impact that matters”—on our people, our clients, and society.

Chuck contributes frequently to thought leadership, publishing multiple whitepapers and speaking regularly on strategic and reputational risk, crisis response, compliance issues, and other reputation and corporate governance related subjects.

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What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

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Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP


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