Effective Business Writing Skills, Tips and Tricks for CFOs

Best practices for CFOs to better communicate through articulate and polished professional writing.
Personal Development / Business Communication

CFO Business Writing Execsense

Format          50 Minute Lesson
Chapters       6
Skill Level     New to Topic
Audience      CFO
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense examines why good writing is a fundamental skill for financial leaders. Learn how to avoid common grammatical errors that damage credibility while improving your communication skills.

This 6-chapter lesson is led by an expert on the topic, Apryl DeLancey (Director of Marketing and Social Media – Blaze PR), and focuses on a ten-point writing checklist, the dos and don’ts of writing, and frequently asked questions.

In this 50-minute session, you will learn:

  • Why being a “numbers person” is not an excuse for poor writing; why clarity and simplicity are actually the most important facets of good business writing
  • How to eliminate jargon—like “circle back,” “sniff test,” and “at the end of the day”—and incorrectly applied metaphors and figures of speech—like “literally,” “basically,” and “on the back burner”—from your writing and why it matters
  • The most important tips and strategies for good business writing, including deciding what you think first, choosing clarity over brevity, and approaching your work with a formula
  • The dos and don’t of business writing: do adopt a “you attitude,” do use active voice, don’t leave work key words, don’t pile up modifiers, and more
  • Comprehensive answers to the 10 most frequently asked writing questions

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ExecSense Speaker

Apryl DeLancey
President, Social Age Media
Digital Marketing & Analytics

ExecSense_Apryl DeLancey

Apryl DeLancey is President & CEO for Social Age Media and has recently launched her passion project, El Porto Shark. Combining her love of marine science and data, Ms. DeLancey is creating the world’s first shark forecasting algorithm.

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Her past experience includes time working for a political research firm before landing the position of Theatrical New Release Forecasting manager with Warner Home Video. After her time with Warner Home Video, she entered the agency world; working first for Omnicon’s RAPP and then TBWA\Chiat\Day. During her time at both firms, she held positions with increasing focus on strategy and analytics. Eventually, Apryl moved to Blaze PR, a boutique agency where she won awards for social media marketing strategies with the Marriott Hotel brand.

Ms. DeLancey is a 2016 Women of Influence Award honoree from LA Biz and has won several awards for her marketing accomplishments. She’s on the Board of Directors for Social Media Club Los Angeles, sits on the Board for the charity Kitty Bungalow, and volunteers for the Roundhouse Aquarium and California Science Center.

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*Standard subscriptions are limited to lessons for a specific role, such as CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO.
**ExecSense content is created specifically for the C-Suite offering business lessons for the CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO of all sized companies.

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What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP


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