Core Growth Diversification Best Practices for CFOs: How to Protect, Grow and Evolve

Mitigate investment risk by using growth diversification best practices.
Growth / Operations

CFO Core Growth Execsense

Format          60 Minute Lesson
Chapters       8
Skill Level     New to Topic
Audience      CFO
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense examines what CFOs need to do to ensure investments are protected and on the right path to growth. Learn how to define goals with a realistic understanding of their capital requirements, take control of your supply and distribution channels, focus on the right numbers, and recognize how to measure returns on a host of different types of investments.

This lesson is led by an expert on this topic, Christine Hollinden (Former Marketing Director – KPMG and Principal – Hollinden Consulting), and focuses on how CFOs can mitigate investment risk by using growth diversification best practices.

In this 60-minute session, you will learn:

  • How to recognize patterns and turn formulas that are currently working for one aspect of your business into flexible tools you can apply to transform under-performing investments
  • Why expanding your distribution channels and classifying clients are two major steps that lead to sustainable, profitable growth
  • The most important tips and techniques that will help you uncover niche areas within your industry and invest in them effectively using data to focus and evaluate your spending
  • How to manage your core business while diversifying without sacrificing operating income
  • Specific case studies of like-minded CFOs who’ve used data and analytics to identify areas of potential growth and invested to the benefit of their bottom lines while protecting themselves from market-disrupting forces later

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ExecSense Speaker

Christine Hollinden
Principal, Hollinden Professional Services Marketing

ExecSense_Christine Hollinden

Christine Hollinden brings more than two decades of professional services marketing experience.

View More

Leading a team of strategic marketing consultants, Christine focuses firms on three fundamental elements of success: positioning, processes, and people.

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