How to Create a Personal Brand as CIO or CTO

Find out why crafting a personal brand is important; and useful ways that CIOs and CTO can accomplish this.
Personal Development / Business Communication

TL Personal Brand Execsense

Format          50 Minute Lesson
Chapters       7
Skill Level     New to Topic
Audience      CIO / CTO
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense examines the importance of personal branding for technology leaders and their teams. Take the 50 minutes to view this webcast to learn how to confer a set of values through your personal brand and turn a complex skillset into a compelling, easily understood story.

This lesson is led by an expert on this topic, Alan Mumby (Head of CIO Group – Odgers Berndtson), and focuses on the personal branding pitfalls technology leaders fall into and how to use thoughtful branding to prove your capabilities as a leader and business professional.

In this 50-minute session, you will learn:

  • Why personal branding matters and how it can make your job easier, help you with stakeholders, gain support for your initiatives, and frame your experience as a leader in a compelling manner
  • How to change your company’s perception of IT and your department by publicizing you and your group’s accomplishments, shifting your agenda to address business concerns directly, becoming known for more than support, and winning trust from executives and board members
  • Communication best practices and an overview of the importance of clear language; how to be commercial and not technical when discussing work, talk about “why” and “what” instead of “how,” and understand your audience
  • How to ensure your personal brand is based on reality and remains valid over the long term by keeping focus on your outputs, developing your team’s’ brand, knowing when business change is on the horizon, and staying current over years
  • The most important tips and strategies that can keep your brand strong, including doing regular self analysis, hiring better people, encouraging teamwork, focusing on results, and communicating more effectively

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ExecSense Speaker

Alan Mumby
Head of CIO Group, Odgers Berndtson
Information Technology


Alan Mumby is a Partner and Head of the Global CIO & IT Transformation Group.

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The Group houses Partners with current and relevant technology expertise from each major continent. Alan’s early career was spent in IT in the automotive, financial services and retail sectors. He became General Manager of a multimedia software consultancy in the 1990s, before moving to Executive Search in 1995. Alan was educated at Magdalen College, Oxford, where he read Philosophy, Politics and Economics.

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What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

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Concise and to-the-point information presented by experts in the subject matter discussed.

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