CMO’s Guide to Forming a Brand Council

Learn how to create and manage a brand council for your organization.
Marketing / Board Relations / Management & Leadership

Format         Webcast
Duration       60 Minutes
Chapters      4
Skill Level    New to Topic
Audience     CMO
Includes       Access for 1 year. Stream on all devices.

Course Description

An effective brand strategy can’t be built alone. How can you as CMO combine the talents of your executive teammates to create the most powerful brand story possible? In this webcast, ExecSense examines the importance of branding and how applying consistent brand standards across your business can improve sales and attract lucrative partners. Take the 60 minutes to view this webcast to learn how to turn your internal values and executive vision into a compelling brand story capable of capturing your market’s attention.

This webcast is led by an expert on this topic, Dr. Dannielle Blumenthal (Independent Brand Researcher and Communications Practitioner), and focuses on the intrinsic value of branding, how to get departments excited about your identity internally, and why a brand council is uniquely qualified to create the most compelling brand story possible.

In this 60-minute session CMOs will learn:

  • Current trends in corporate leadership and brand management and the importance of treating the business as equivalent to the brand; accordingly, the importance of collaboration; what authority means in this context and how to deploy it
  • How to communicate the plan with an emphasis on risk and reputation; and how to socialize it – envisioning and accommodating different operational models that can work
  • How your brand council can improve product development, recruit brand ambassadors, build partnerships, and change your corporate culture for the better
  • The documentation you’ll need to legitimize the brand council’s scope, authority and operations along with institutionalizing enforcement at the grassroots level to achieve brand protection and empowerment
  • Case studies of CMOs who’ve alerted their executive teams to the fundamental importance of branding and improved internal morale, costumer perception, and profits, and gained market recognition as a result

Take advantage of your next commute, lunch, or free hour in your schedule to view this webcast at your own convenience. As with any of our webcasts, if you are not 100% satisfied with this program, you may exchange it for any other webcast of your choice.

Single Webcast

$ 199

  •  1 C-level webcast
  •  Watch on any device
  •  Podcasts accessible on mobile

Quarterly

$ 450

  • Unlimited C-level webcasts
  • Watch on any device
  •  Podcasts accessible on mobile
  • Team license for up to 5 users
  • Personalized Recommendations
  • Pearson Strategy eBooks (Coming soon)

Subscribe

* Subscriptions are auto-renewed until cancelled. Review terms here

Annual

$ 1199

  • Unlimited C-level webcasts
  • Watch on any device
  •  Podcasts accessible on mobile
  • Team license for up to 5 users
  • Personalized Recommendations
  • Pearson Strategy eBooks (Coming soon)
  • Get 4 months free on a 12 month plan

Subscribe

* Subscriptions are auto-renewed until cancelled. Review terms here

How Do I Access?

You’ll receive login details and access instructions immediately after purchase. You can watch the webcast at any time, an unlimited number of times, for 1 year.

Refunds/Exchanges

We’re unable to provide refunds. However, if you’re not satisfied with the webcast, we’re happy to exchange it for an alternate program. Email support.execsense or call us at 1-855-393-2736. Our hours of operation are Monday to Friday, 9AM – 5:30PM EST.

Subscription Activation

Upon purchase, you’ll receive an email from support.execsense with your account details and login instructions. You may call support at 1-855-393-2736. Our hours of operation are Monday to Friday 9AM ET – 5:30PM ET.

Cancellation Process

While refunds are not available for subscription plans, future renewal billing can be cancelled at any time. Your access will continue for the full billing cycle and no further payments will be charged.