Become a Data-Driven CMO: Learn the Actionable Tools for Building a Business on Data vs. Intuition

Maximize the efficiency of teams and resources to improve the practical application of data mining.
Marketing / Innovation / Technology / Analytics

CMO Data Driven Execsense

Format          50 Minute Lesson
Chapters       6
Skill Level     New to Topic
Audience      CMO
Includes       Access for 1 year. Stream on all devices.

Course Description

Data and insight go hand in hand. Yet according to recent studies 76% of marketers fail to use behavioral data in segmentation analysis, targeting, and other initiatives. In this webcast, ExecSense examines how you as a CMO can avoid that fate and take advantage of the data-science revolution to drive your business forward. Take the 50 minutes to view this webcast to learn why data analysis is the future of marketing.

In this 50-minute session, you will learn:

  • How to turn data into insight and use your findings to create personalized messages that speak to customers’ individual desires and foster greater credibility for your brand
  • Techniques that will help you understand what’s missing from your current marketing strategy and identify new opportunities for growth with audiences you might not have considered before
  • Ways to recognize patterns in your results and implement a test-and-see approach that will help you hone in on causes and effects in a quantifiable manner
  • How to analyze your campaigns with real-time feedback, use predictive analytics to improve customer experiences, and create a centralized CRM system that benefits both your marketing and sales teams
  • Case studies of like-minded CMOs who’ve taken a data-driven approach to marketing, thus bolstering efficiency, uncovering new opportunities, and finding success

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ExecSense Speaker

Cesar Brea
Founder & Managing Partner, Force Five Partners LLC
Marketing Analysis


Cesar has more than 20 years as a line executive, advisor, and entrepreneur across nearly two dozen industries.

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Prior to starting Force Five Partners in 2008, Cesar served in Monitor Group’s Marketspace unit (digital media and marketing advisory practice) as Global Practice Leader from 2005-2008. Before joining Marketspace, Cesar was founder and managing partner of ESM Partners, which focused on helping large organizations define and launch Web-based, information-intensive businesses. During this time Cesar also acted as CEO of Contact Networks, a social networking software startup, helping it to raise venture funding and win customers before its successful acquisition by Thomson Financial.

Formerly, Cesar was Senior Vice President for Sales and Marketing at Razorfish, a publicly-traded interactive agency and systems integrator, through its acquisition by SBI and Company in 2003. Prior to Razorfish, Cesar was Vice President for Marketing and Business Development at ArsDigita Corporation, an open-source web application software firm focused on online communities. He helped the firm grow profitably from $5M to $20M in less than two years, obtain $40M in venture funding from Greylock Ventures and General Atlantic Partners, and subsequently sell the firm to Red Hat Corporation in 2002. Earlier, he was a management consultant at Bain & Company, where he advised clients in high-technology consumer products, and financial services sectors. Cesar began his career as a banker with J.P. Morgan in New York.

How to Buy

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*Standard subscriptions are limited to lessons for a specific role, such as CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO.
**ExecSense content is created specifically for the C-Suite offering business lessons for the CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO of all sized companies.

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What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP


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We’re unable to provide refunds. However, if you’re not satisfied with the lesson, we’re happy to exchange it for an alternate program. Email support.execsense or call us at 1-855-393-2736. Our hours of operation are Monday to Friday, 9AM – 5:30PM EST.