How to Create an Income Statement for Your Marketing Department

An overview of how to create, interpret and analyze an income statement specifically for your marketing department.
Financial Management / Accounting Fundamentals

Format          55 Minute Lesson
Chapters       8
Skill Level     New to Topic
Audience      CMO
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense and finance expert, Chris Benjamin (President – RogueCFO), examine financial statements for marketing departments. Learn what elements marketers should include in their financial statements including revenue, costs of goods and services, and various expenses.

In 55 minutes, CMOs will learn:

  • How to create and read financial statements, and why they’re an important tool for marketers
  • What to know about revenue (often referred to as sales), where it comes from, how it’s reported, and how to recognize it; how to understand and account for the costs of goods and services
  • A comprehensive breakdown of the different types of expenses such as general and administrative and selling expenses, and where marketing fits into that picture
  • The 5 most important tips and strategies when creating a marketing-related income statement: knowing what categories to break out, using the past as a guide, factoring in the entire company in your forecast, understanding how to read statements, and learning the important ratios for analysis
  • The 10 dos and don’ts of creating and reading financial statements, and 3 case studies that show why forecasting is relevant to marketing leaders

Take advantage of your next commute, lunch, or free hour in your schedule to view this lesson at your own convenience. Customer satisfaction 100% guaranteed.*

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ExecSense Speaker

Chris Benjamin
CFO, Rogue CFO
Financial Management


Chris Benjamin brings 18 years of experience from over 100 entrepreneurial and growth stage companies. He provides support and expertise to both privately held companies seeking to rapidly expand, and companies who are on track to go public or are already trading.

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Industry veteran Chris Benjamin has spent the last decade working exclusively with growth stage companies as an outsourced CFO. Realizing there was a need for C-level talent in early stage companies who might not necessarily need a full time CFO, Chris left the public company corporate world and began his own entrepreneurial venture focusing on providing the CFO level of service on a part-time basis.

Having worked in multiple industries at different stages, Chris is able to bring a diverse skill set from general accounting, budgeting, forecasting, pricing models to Securities & Exchange Commission filings and facilitating audits.

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