How to Effectively Reach the Baby Boomer (60+) Generation

Learn how to position your products to meet the concerns and needs of baby boomers.
Marketing

CMO Baby Boomer Execsense

Format          50 Minute Lesson
Chapters       6
Skill Level     New to Topic
Audience      C-Suite
Includes       Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense examines what you need to know about targeting an aging population. Take the 50 minutes to view this webcast to learn about the concerns and needs of the baby boomer generation, and how to position your products in ways that speak to them.

This lesson is led by an expert on this topic, Apryl Delancey (President – Social Age Media), and focuses on how to ensure every aspect of your business is working together to meet your target’s expectations, and why marketing to this particular population is so different from those that came before.

In this 50-minute session, you will learn:

  • What opportunities exist for companies targeting aging demographics, and how to ensure your business is fulfilling their needs and speaking in their voices
  • How the mindset of the baby boomer generation is different from those that have come before and those that will come after, and how to use data and analytics to quantify their opinions of your brand and products
  • Why a referral program is a particularly important tool when engaging and incentivizing an older customer base
  • How to roll out marketing and sales strategies tailored to the needs of your target population, and a list of the most important tips and techniques to ensure you’re using the right voice and tone at all of your customer touch points
  • Specific case studies of like-minded executives who have found success marketing to aging populations and have remained relevant and profitable because of it

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ExecSense Speaker

Apryl DeLancey
President, Social Age Media
Expertise
Digital Marketing & Analytics

ExecSense_Apryl DeLancey

Apryl DeLancey is President & CEO for Social Age Media and has recently launched her passion project, El Porto Shark. Combining her love of marine science and data, Ms. DeLancey is creating the world’s first shark forecasting algorithm.

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Her past experience includes time working for a political research firm before landing the position of Theatrical New Release Forecasting manager with Warner Home Video. After her time with Warner Home Video, she entered the agency world; working first for Omnicon’s RAPP and then TBWA\Chiat\Day. During her time at both firms, she held positions with increasing focus on strategy and analytics. Eventually, Apryl moved to Blaze PR, a boutique agency where she won awards for social media marketing strategies with the Marriott Hotel brand.

Ms. DeLancey is a 2016 Women of Influence Award honoree from LA Biz and has won several awards for her marketing accomplishments. She’s on the Board of Directors for Social Media Club Los Angeles, sits on the Board for the charity Kitty Bungalow, and volunteers for the Roundhouse Aquarium and California Science Center.

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What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

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Concise and to-the-point information presented by experts in the subject matter discussed.

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