What a CMO Expects from their CIO

Learn how to build a successful marketing strategy with a strong partnership between technology and your CIO.
Technology / Marketing & Brand Management 

CMO Expects CIO Execsense

Format          30 Minute Lesson
Chapters       3
Skill Level     New to Topic
Audience      CMO
Includes       Access for 1 year. Stream on all devices.

Course Description

In this video, ExecSense and CTM of Columbia University examine the growing relationship between smart marketing and new technologies. Take the 30 minutes to view this session to learn how data and technology developments are helping marketing departments target and serve customers more effectively.

This three-chapter session is part of the webcast series Strategic Tech & Innovation led by expert, Denise Karkos (CMO – TD Ameritrade), and focuses on:

• An in-depth analysis of TD Ameritrade, its customers, and how it has used technology to expand its audience, increase quarterly dividends, and win brand trust in a difficult industry

• Why the traditional sales funnel has been replaced by a complex maze that blends the awareness, consideration, and purchasing phases, that makes recommendations more powerful

• How media multitasking is growing and changing the way consumers take in information, and how to use new marketing channels and sub-channels to effectively capture an audience’s attention

• Important market-analysis and client-focused skills with modern marketing best practices and a rundown of new technological tools that can improve your targeting

• Ten tips for effective partnerships including sharing successes, asking the right questions, offering broader perspectives, and more

Take advantage of your next commute, lunch, or free hour in your schedule to view this webcast at your own convenience. Customer satisfaction 100% guaranteed.*

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As an ExecSense subscriber, you will receive unlimited access to our digital library featuring 100s of professional webcasts, detailed case studies, and ready-to-use templates for contracts, manuals, and “best practices” relevant to the C-Suite (a $5,000 value). Stay ahead of the latest business practices through our weekly email alerts informing you of what’s new and what to learn next to remain the thought leader for your organization.

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Well organized, well articulated, and easy to follow...the webinar I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W JohnsonII Partner, Christian & Small LLP

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  • Get 4 months free on a 12 month plan


* Subscriptions are auto-renewed until cancelled. Review terms here

How Do I Access?

You’ll receive login details and access instructions immediately after purchase. You can watch the webcast at any time, an unlimited number of times, for 1 year.


We’re unable to provide refunds. However, if you’re not satisfied with the webcast, we’re happy to exchange it for an alternate program. Email support.execsense or call us at 1-855-393-2736. Our hours of operation are Monday to Friday, 9AM – 5:30PM EST.

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Upon purchase, you’ll receive an email from support.execsense with your account details and login instructions. You may call support at 1-855-393-2736. Our hours of operation are Monday to Friday 9AM ET – 5:30PM ET.

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