How to Implement CSR Practices that Benefit Both
Society & Your Bottom Line as COO

Learn how corporate social responsibility (CSR) benefits your bottom line and why it’s important in today’s world for firms to maintain high CSR presences.
PR / Corporate Social Responsibility / Operations

Format          50 Minute Lesson
Chapters       11
Skill Level     New to Topic
Audience      COO
Includes       Access for 1 year. Stream on all devices.

Course Description

International corporate social responsibility refers to participation in initiatives that benefit society – but did you know that CSR implementation is usually followed by increased customer satisfaction? In this lesson, ExecSense and expert, Jennifer Bergenfeld (Professor – New York University), examine what COOs need to know about managing international corporate social responsibility to meet the pressing needs of public demand, find new methods of increasing financial reward, and how CSR has become an assumable responsibility of any sizable corporation.

In this 50-minute session, you will learn:

  • Everything COOs need to know about how and where to invest in your company’s green initiatives and how to effectively determine what the real ROI on going green is and the impact it will have on the overall organization
  • An overview of the impact it will have on shareholders and what benefits or drawbacks are associated with corporate social responsibility, how green implementation affects your social supply chain management practices and how to appropriately publicize your CSR efforts
  • The questions most asked by COOs and their direct staff on managing CSR and how to avoid common pitfalls associated with going green
  • Case studies of COOs who have successfully managed a corporate social responsibility plan and the tips and techniques for what worked best and what did not, including important lessons learned that you as COO of your company need to be aware of

Take advantage of your next commute, lunch, or free hour in your schedule to view this lesson at your own convenience.

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ExecSense Speaker

Jennifer Bergenfeld
Professor, New York University’s Stern School of Business
Wealth Management & Investment Advisory

Jennifer Bergenfeld is an Adjunct Professor of business law and professional responsibility at the NYU Stern School of Business, teaching both undergraduate and graduate courses. Since 2013, she has been senior counsel for the legal department of a global bank, covering investment advisory and wealth management departments as well as serving as Chief Legal Officer of the US mutual fund business and providing securities regulatory subject matter expertise to firmwide regulatory risk reviews. Prior to joining the bank, she spent several years providing legal and regulatory counsel consulting services to financial companies and boutique law firms, concentrating on contract negotiations and corporate legal and governance matters.

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Ms. Bergenfeld previously served as General Counsel of EMG Investment Services, a startup financial services firm, advising on fund launches, private equity, fund formations, broker-dealer registration, corporate governance matters and regulatory compliance. Before that, she served as Counsel and Vice President in the Legal and Compliance Department of AllianceBernstein L.P. from 2002 to 2008 where she oversaw subadvisory mutual fund and institutional legal and regulatory matters.

Ms. Bergenfeld earned her BA in International Affairs from George Washington University and her MA in International Relations and MBA in Management and International Business (Beta Gamma Sigma honors) at NYU Stern where she also held a teaching fellowship in the Markets, Ethics & Law program. She was also a longtime member of the Financial Women’s Association, having served on the Wall Street Exchange and Directorships & Corporate Governance Committees, as well as 100 Women in Hedge Funds and HighWater Women.

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