Strategic Alignment Best Practices for General Counsel

Learn to define your GC departmental strategy and align it to company goals, reducing risk in the process.
Legal / Strategy / Execution

GC Strategic Alignment Execsense

Format 60 Minute Lesson
Chapters 8
Skill Level New to Topic
Audience General Counsel
Includes Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense and expert, Mark Friedman Ph.D. (Principal of MJF Associates), examine how you as General Counsel can craft a strategy that aligns with and influences your company’s goals, and focuses on strategic planning and alignment, the most important and relevant analyses approaches, and developing a successful action plan once strategies are aligned.

In this 60-minute session, you will learn:

  • How to set up and manage an alignment meeting that will ensure your company has shared, transparent, achievable goals, and effective communication processes
  • Why establishing clear roles for employees and transparent standards of accountability are important parts of the alignment process
  • What goes into the pre-work stage of strategic alignment with a focus on PEST and SWOT analyses and a list of 7 key strategic questions to ask before an alignment meeting
  • A step-by-step guide to running a successful alignment meeting and how to develop an action plan after the meeting that ensures your company stays on the right track in the immediate and distant future
  • How to keep the strategic goals you agree upon in your alignment meetings on track by establishing milestones, delegating responsibility, analyzing metrics, and following up

Subscribers Also Liked 

ExecSense Speaker

Mark Friedman Ph.D.
Principal of MJF Associates
Strategic Alignment Consulting

ExecSense_Mark Friedman Ph.D.

Mark J. Friedman, Ph.D., is a principal in MJF Associates and has over 25 years of experience in Consulting and Leadership Development.

View More

His experience includes: Management & Team Coaching, Strategic Alignment, 360-degree assessment, Myers-Briggs Type Indicator, Teambuilding, Group Facilitation, Career Management, and designing and implementing custom Training Programs for Management and Professional Development.

Mark has worked in industry and government with such companies as RCA, Eli Lilly, Conoco, Tenneco, The Tennessee Valley Authority, the United States Postal Service Houston Division, Houston Independent School District, The Port of Houston Authority, Hewlett-Packard, BP, URS Washington Division, ABB Lummus Global, Texas Commerce Bank (Chase Bank of Texas), St. Lukes Episcopal Hospital, Memorial Herman Hospital, and Glaxo Pharmaceuticals.

Mark holds a Ph.D. in Industrial / Organizational Psychology from the University of Tennessee, Knoxville. Dr. Friedman is on the board of the Houston Area Industrial / Organizational Psychologists (HAIOP); he is the Director of People Development for the PEER Institute, a non-profit organization dedicated to increasing performance and productivity by helping employees find meaning and satisfaction in their work, and an active member of the HR Alliance (a local group of Human Resources Professionals) and the Houston Coaches Association.

How to Buy

Single Lesson

$ 249

One Time
  •  Access 1 Lesson for 1 Year
  •  Watch on any device
  •  Podcasts accessible on mobile

Standard Subscription

$ 599

Per Year
  • All-Access to Hundreds of Role Specific Programs*
  •  Watch on any device
  • Podcasts accessible on mobile
  •  New Lessons Every Month
  • Comprehensive Business Skills Library (Limited Access)**


Premium SubscriptionMost Popular

$ 1199

Per Year
  • All Standard Features PLUS
  •  Priority Access to New Lessons Every Week
  •  Access to Full ExecSense Archives
  • Comprehensive Business Skills Library (All-Access)**
  •  Share Digital License with up to 4 Users
  • NYIF Professional Certificate Courses 15% Off
  • Exclusive Invitations to Partner Events


*Standard subscriptions are limited to lessons for a specific role, such as CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO.
**ExecSense content is created specifically for the C-Suite offering business lessons for the CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO of all sized companies.

Why Subscribe?

Upgrade to a Subscription

  • A comprehensive library of lessons commonly used by the C-suite, providing expert guidance ranging from fast-paced breakdowns of industry developments to complex deep dives into career issues.

  • Stay ahead of the latest business practices through our weekly email alerts informing you of what’s new and what to learn next to remain the thought leader for your organization.

  • Knowledge in practice – expert advice on execution to make sure the knowledge you gain leads to measurable results.

Membership Benefits

  • Unlimited access to hundreds of professional lessons, detailed case studies, ready-to-use templates, playbooks and “best practices” relevant to the C-Suite, clearly organized so you can find what you need quickly.

  • On-Demand knowledge for CEOs, CFOs, and other senior leaders in a variety of convenient learning formats, so you can get up-to-speed during any part of your day.

  • Share quality lessons across your senior management team or direct reports with ease.

Stream the Most Popular Lessons

  • Best Practices for Managing Expectations With Your Board of Directors

  • 5 Considerations for Building an Effective Sales Commission Structure

  • Positioning Yourself for Board Member Seats at Other Companies

  • Global Leadership: How to Work Effectively with Cuba

  • Public Speaking & Presentation Skills

  • Create a 5-Year Strategic Growth Plan

  • Position Your Company for an Exit

  • Become an Expert Negotiator

  • 10 Ways to Double Profits

Get Up-to-Speed on Hot Topics Related to:

  • Finance & Accounting

  • Human Resources

  • Legal Matters

  • Management & Leadership

  • Mergers & Acquisitions

  • On the Board Relation

  • Operations

  • Organizational Growth & Transformation

  • Technology Trends

What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP


What Are My Payment Options?

We accept payment by credit card or check. For international orders, payment is accepted in US dollars at the time of purchase.


Secure Checkout

Our seamless, secure checkout is powered by Stripe. Stripe is certified to PCI Service Provider Level 1, the most stringent level of certification. For added protection, all traffic on our website runs on Secure Sockets Layer (SSL) and is encrypted with the highest grade SHA-2 protocol.


When Can I Access?

You’ll receive login details and access instructions immediately upon purchase. You can watch at any time, an unlimited number of times, for up to 1 year.


We’re unable to provide refunds. However, if you’re not satisfied with the lesson, we’re happy to exchange it for an alternate program. Email support.execsense or call us at 1-855-393-2736. Our hours of operation are Monday to Friday, 9AM – 5:30PM EST.