Strategic Trademark Licensing Strategies, Tips & Online Considerations

Get an overview of trademark licensing agreements and how they could impact your clients’ needs.
Legal / Marketing / Brand Management

GC Licensing Strategies Execsense

Format 45 Minute Lesson
Chapters 6
Skill Level New to Topic
Audience General Counsel
Includes Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense and expert, Kelley Keller (Founder & President, The Keller Law Firm), examine trademark infringement, the forms it takes, and the power of licensing in the Internet age. Learn why not all forms of infringement are equal, when to pursue legal solutions if your trademark is being exploited, and how to maximize profit from your brand and intellectual properties.

In this 45-minute session, you will learn:

  • How to identify infringement in its various forms, pursue legal solutions when your trademark is being unfairly used, and create licensing agreements that allow you to profit from your brand identity
  • A complete analysis of the different types of infringement—direct, progressive, sudden, and brand confusion—and how they differ
  • How to measure the impact of infringement on income, brand value, market share, and budgets, and use those factors to guide your rationale when considering pursuit of an infringement claim
  • A comprehensive breakdown of the different types of licensing agreements with a focus on the influence of the internet on licensing opportunities and trademark threats
  • What the do’s and don’ts of trademark enforcement are and how to avoid unnecessary legal action when a more profitable solution could exist

Subscribers Also Liked 

ExecSense Speaker

Kelley Keller
Founder & President, The Keller Law Firm
Expertise
Intellectual Property

ExecSense_Kelley Keller

Kelley Keller is the Founder & President of The Keller Law Firm.

View More

Her practice focuses on a broad range of domestic and international intellectual property issues, with an emphasis on trademark and copyright matters, licensing and enforcement of intellectual property rights, and providing counsel and advice on brand expansion and management, domain name disputes, copyright protection, and new media law. She works closely with patent attorneys skilled in various arts to assist clients in determining the best protection strategies for their inventions.

Kelley has represented clients across a broad range of industries, including the fields of banking and payments technologies, electronics, supermarkets, manufacturing, pharmaceuticals, telecommunications and entertainment. She counsels clients on use and registration of trademarks in the United States and abroad, including best practices for the selection, adoption, maintenance and enforcement of trademarks, service marks, and other forms of trade identity (trade dress, product design, product configuration, and right-of-publicity).

Kelley frequently negotiates the settlement of pre-litigation disputes, handles opposition proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, and litigates various intellectual property disputes in the federal courts

How to Buy

Single Lesson

$ 249

One Time
  •  Access 1 Lesson for 1 Year
  •  Watch on any device
  •  Podcasts accessible on mobile

Standard Subscription

$ 599

Per Year
  • All-Access to Hundreds of Role Specific Programs*
  •  Watch on any device
  • Podcasts accessible on mobile
  •  New Lessons Every Month
  • Comprehensive Business Skills Library (Limited Access)**

Subscribe

Premium SubscriptionMost Popular

$ 1199

Per Year
  • All Standard Features PLUS
  •  Priority Access to New Lessons Every Week
  •  Access to Full ExecSense Archives
  • Comprehensive Business Skills Library (All-Access)**
  •  Share Digital License with up to 4 Users
  • NYIF Professional Certificate Courses 15% Off
  • Exclusive Invitations to Partner Events

Subscribe

*Standard subscriptions are limited to lessons for a specific role, such as CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO.
**ExecSense content is created specifically for the C-Suite offering business lessons for the CEO, CFO, COO, General Counsel, HR Executive, CMO, CIO and CTO of all sized companies.

Why Subscribe?

Upgrade to a Subscription

  • A comprehensive library of lessons commonly used by the C-suite, providing expert guidance ranging from fast-paced breakdowns of industry developments to complex deep dives into career issues.

  • Stay ahead of the latest business practices through our weekly email alerts informing you of what’s new and what to learn next to remain the thought leader for your organization.

  • Knowledge in practice – expert advice on execution to make sure the knowledge you gain leads to measurable results.

Membership Benefits

  • Unlimited access to hundreds of professional lessons, detailed case studies, ready-to-use templates, playbooks and “best practices” relevant to the C-Suite, clearly organized so you can find what you need quickly.

  • On-Demand knowledge for CEOs, CFOs, and other senior leaders in a variety of convenient learning formats, so you can get up-to-speed during any part of your day.

  • Share quality lessons across your senior management team or direct reports with ease.

Stream the Most Popular Lessons

  • Best Practices for Managing Expectations With Your Board of Directors

  • 5 Considerations for Building an Effective Sales Commission Structure

  • Positioning Yourself for Board Member Seats at Other Companies

  • Global Leadership: How to Work Effectively with Cuba

  • Public Speaking & Presentation Skills

  • Create a 5-Year Strategic Growth Plan

  • Position Your Company for an Exit

  • Become an Expert Negotiator

  • 10 Ways to Double Profits

Get Up-to-Speed on Hot Topics Related to:

  • Finance & Accounting

  • Human Resources

  • Legal Matters

  • Management & Leadership

  • Mergers & Acquisitions

  • On the Board Relation

  • Operations

  • Organizational Growth & Transformation

  • Technology Trends

What Customers Are Saying

Well organized, well articulated, and easy to follow...the lesson I attended was the best virtual learning experience I've had in quite some time.

Brian K. MooreInternal Communications Director, Houghton Mifflin Harcourt

Dynamic, up-to-date resource.

Tina FergusonBusiness Owner, Tina & Co.

...convenient and on-point. A notification in my inbox one day, the next day I am listening to an intelligent discussion on a very relevant subject.

Meghan WulffAmazon Prime

Concise and to-the-point information presented by experts in the subject matter discussed.

John W. JohnsonII Partner, Christian & Small LLP

FAQs

What Are My Payment Options?

We accept payment by credit card or check. For international orders, payment is accepted in US dollars at the time of purchase.

checkout_ccards

Secure Checkout

Our seamless, secure checkout is powered by Stripe. Stripe is certified to PCI Service Provider Level 1, the most stringent level of certification. For added protection, all traffic on our website runs on Secure Sockets Layer (SSL) and is encrypted with the highest grade SHA-2 protocol.

ExecSense_SecureCheckout

When Can I Access?

You’ll receive login details and access instructions immediately upon purchase. You can watch at any time, an unlimited number of times, for up to 1 year.

Refunds/Exchanges

We’re unable to provide refunds. However, if you’re not satisfied with the lesson, we’re happy to exchange it for an alternate program. Email support.execsense or call us at 1-855-393-2736. Our hours of operation are Monday to Friday, 9AM – 5:30PM EST.