HR Best Practices for Recruiting on College Campuses

Enhance your hiring efforts with on-campus recruitment tips and techniques for HR.
Growth / PR / People & Culture

HR Recruit College Execsense

Format 35 Minute Lesson
Chapters 4
Skill Level New to Topic
Audience HR Executive
Includes Access for 1 year. Stream on all devices.

Course Description

In this lesson, ExecSense examines best practices for targeting and recruiting top talent from American universities. Take the 35 minutes to view this program to learn what majors correspond with in-demand fields, create memorable recruiting events that leave a positive impression, and cast a wide enough net to attract the right prospects.

This 4-chapter lesson is led by an expert on the topic, Tom Borgerding (CEO – Campus Media Group), and focuses on harnessing social media in recruitment, implementing ambassadorship programs, and targeting your efforts.

In 35 minutes, HR Executives will learn:

  • Why STEM (science, technology, engineering, and math) degree programs are important recruitment sources with a breakdown of relevant facts and statistics
  • How to forge key relationships with career centers, professors, campus organizations and clubs, departments, and other groups in order to access high-value student populations
  • How to get the word out about your recruitment efforts using the web, social media, job boards, digital marketing channels, on-campus assets, and events
  • The most important tips recruiting teams can use to more efficiently and effectively find talent on campuses, including identifying best-candidate schools, using peer recruitment techniques, increasing brand awareness, simplifying job posting titles, and communicating your successes
  • How to ensure your efforts are cost effective by using online targeting and retargeting strategies, conversion tracking tools, and digital feedback

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ExecSense Speaker

Tom Borgerding
CEO, Campus Media Group
College Marketing

ExecSense_Tom Borgerding

Thomas (Tom) Borgerding serves as Chief Executive Officer and President of Campus Media Group, Inc. Mr. Borgerding also serves as an Advisor at, Inc.

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He also works with a large number of notable companies such as Disney, Pizza Hut, PricewaterhouseCoopers, Verizon Wireless, and Wells Fargo.

Prior to Campus Media, he held positions in the product development group at 3M and in the marketing and vertical research departments at MCI/Worldcom. He also founded and served as President of the Minnesota Interactive Marketing Association (MiMA). Mr. Borgerding regularly addresses national youth industry events and conferences as a keynote speaker, and is regularly featured in print media publications.

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